Friday, April 3, 2009

My Insurance Guide - Finding a Credible Review Site







Have you been searching for insurance company reviews, but can only find manufactured drivel? The secret is in the keywords you use to search.

Buying insurance cover is an arduous task at the best of times. Finding a credible review website is almost as impossible! With deep pockets and teams of loyal web designers at their beckon call, insurance companies have no problem manufacturing believable review websites to deceive unsuspecting searchers.

What does a phony review website look like? How do you find a review site that is trustworthy and honest? The answer is to search using the correct “keywords.”
Keywords are those related terms you frantically stuff into a search bar with the hope of getting a reasonably accurate result back. The problem is everyone searches using the same common terms. Keywords such as: “Best insurance companies ,” “Insurance reviews ” and “Insurance comparisons ” are all incorporated into to websites of insurance providers. They pay huge money to rank high on these keywords and only supply you with information they want you to read.

When you’re next searching for credible review sites, try using the name of the provider and a selection of negative keywords. This will reveal the feedback you’re looking for. Insurance companies pretty much dominate the top keywords but they have no desire to optimise their site for negative keywords.

Use the following negative keywords plus the insurance provider’s name:

Company XYZ + “Claim problem”
Company XYZ + “are the worst insurance company”
Company XYZ + “Bad customer service”
Company XYZ + “Rip off”
Company XYZ + “Never pay out”
“Never buy insurance from” + Company XYZ

Finding credible insurance review sites is easy once you know the how. This strategy can be used to find genuine review sites for anything; investment companies, hotels or even airlines. Search engines can be very useful tools; you just need to know how to ask the right questions.

About the Author:

Isreal Hartley is the director of http://www.my-insurance-guide.co.nz/ an insurance website filled with useful insurance information and tools to help New Zealanders buy insurance. Visitors can obtain insurance quotes, read tips on saving on insurance and how to negotiate cheap insurance. Search for the best insurance companies
now!


Isreal Hartley is the director of My Insurance Guide an insurance website filled with useful insurance information and tools to help New Zealanders buy insurance . Visitors can obtain insurance quotes, read tips on saving on insurance and how to negotiate cheap insurance. Visit www.My-Insurance-Guide.co.nz today!

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